Ruffle Shuffle — Rearranging Fashion's Serious "Rules"
The collection is full of playful contrasts, blending traditional and edgy attitudes into a new, cohesive style. This is the collection's "soul," as it makes the garments enduring – not just in terms of quality, but in style. When a garment doesn't represent just one style, it doesn't go out of fashion as quickly. That's Ruffle Shuffle's strength: it is both timeless and completely in the present moment.
Delicate and powerful
The products break boundaries between delicate and powerful. Rugby shirts get frills on the cuffs or collar. The collection offers drama, sculptural and abundant ruffles - something unexpected.
Create your own style
Ruffle Shuffle also refers to how clothes are worn. High-quality materials allow the pieces of the outfits to be mixed with the rest of your wardrobe. Combine a striking ruffle shirt with simple jeans. Or wear ruffles from head to toe and put bows in your hair. Each wearer creates their own version of this collection. The power is yours.
Materials
In our autumn collection, you'll see new materials, such as beautiful shiny viscose satin and leopard poplin. The collection's bold elements are harmonized with a dark and muted color palette. In this collection, we've heavily invested in memorable details. From a distance, the collection's patterns look like interesting surface textures. Satin is sophisticated, and simple rugby shirts get a new look with fun ruffles.
